Our Methodology

General

At Green Check Insights, we believe that robust research is the cornerstone of successful cannabis advocacy. We leverage a data-driven approach to provide our clients with actionable insights that empower them to navigate the evolving legal landscape and achieve their policy goals

Tailored Methodology

We recognize that one size doesn't fit all in research. Each project requires a unique approach, and we tailor our surveys to the specific needs of the research and the target audience. This ensures that our data accurately reflects the demographics and perspectives of the individuals we aim to reach

Rigorous Data Collection

We employ a combination of online panels and CATI (Computer-Assisted Telephone Interviewing) methods to reach diverse populations nationwide. Online panels offer access to a broad range of respondents, while CATI surveys allow us to engage with individuals who may be less likely to respond to online surveys. Regardless of the method, we prioritize data quality and employ strict protocols to ensure the accuracy and integrity of our results. In the world of AI, it's now more important than ever you have a watchful eye on the data being collected

Controlling for Key Variables

In most research projects, we control for key demographic variables such as gender, age, education, income, ethnicity, and region. This approach ensures that our analyses are not skewed by differences in these characteristics and allows us to isolate the impact of other variables on our findings

Actionable Insights

Ultimately, our goal is to translate data into actionable insights that guide effective advocacy efforts. We go beyond simply presenting numbers; we analyze our findings to identify key trends, outline potential outcomes, and develop clear recommendations for our clients.